Survivor IO Advertisements

Six narrative ads using motion-captured 2D characters and AI-generated voiceovers

Project Overview

With VTuber culture increasingly popular in Japan, I worked closely with the client and our France-based motion team in a new ad approach for Survivor I/O. Combining 2D VTuber-style characters, motion capture, gameplay and fully AI-generated voiceovers, I oversaw a 6-week long project that included avatar creation, storyline development and AI voiceover translations, focusing on using lifelike AI voiceovers from Elevenlabs, Motion Capture using Animaze, so that the characters feel authentic, expressive and tailored for the Japanese market.

Scope of Work

AI Voiceover Production

- Created fully AI-generated English voiceovers, refining tone, pacing, and emotion to achieve the most natural delivery before localisation.‍

‍Motion Capture & Animation Integration‍

- Coordinated motion-capture sessions and collaborated with the France animation team to bring character performances to life.

Creative & Production Leadership

- Led client communication, production planning, and end-to-end project management from concept to delivery.

Lead role:

Producer, Voiceover design

Produced for:

Orchid Creation

Client:

Survivor IO & Meta

Year:

2025

Final Outcome

The final deliverables consisted of six 30-second Japanese-language videos, each crafted with unique storylines and character performances tailored for Instagram paid ad campaigns. The motion-captured animations, paired with realistic AI voiceovers and stylised 2D character designs, resulted in a versatile set of high-energy assets optimised for Instagram ads marketing. The project showcased a seamless blend of AI technology, motion design, and cross-regional creative collaboration.